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usa

Why Moto X failed to save Motorola?

March 10, 2014 by simon 4 Comments

motox-motorola-lenovoLenovo’s $2.91 billion acquisition of Motorola  will be approved soon. Motorola Mobility, a Google company, will soon become a Lenovo company.

Moto X, the last bet of Motorola, failed to rescue Motorola from being sold. Bye bye Motorola!

It is a tragedy for all our Moto X fans. 

After 6 months, Moto X is still unique and attractive, compared to recently announced Samsung Galaxy S5 and SonyXperia Z2.

But why did Moto X fail to fly? I believe you may have the same question.

USA is not the whole world

The tagline of Moto X is “The only smartphone assembled in the U.S.A”  or “The first smartphone designed, engineered and assembled in the USA”.

It is a smart marketing strategy for US market.

But it is not a good sales strategy if you make it “the only smartphone that are exclusive to USA (and Canada)“.

After Motorola was bought by Google, most international operations stopped. This may save cost, but reducing sales and marketing power in such regions also means giving up such markets.

Moto X got excellent reviews from most technical media and geeks. But the reception of US consumers is another story. The sales of Moto X in US is far below the expectations from the launch day.

At the same time,  a lot of international consumers are excited about this phone,but it is not available for them. Technical difficulties in touchless control for non-English languages are just an excuse. Please remember voice command with non-English languages had been used in many old smartphones.

Even for British English, it tooks Motorola 3-4 months  to figure out.

Putting all eggs in one basket! Even your grandma knows this is not a good idea. But these well-paid MBAs ignore this simple principle.

After more than 6 months, Moto X finally will go to more non-USA regions. But who cares about a 6-month-old smartphone when the life cycle of the smartphone is just about 12 months?

Stupid pricing strategy

The hardware specs put Moto X among the middle range smartphones.

Of course, the software puts Moto X in … Continue to read....

Filed Under: Moto X Phone News, Moto X Phone Reviews Tagged With: google, lenovo, moto x, moto x camera, motorola, touchless control, usa

Will Moto X Phone Save Motorola?

July 6, 2013 by simon Leave a Comment

moto-x-phone adsTime is almost running out for Motorola Mobility in the handset battlefield.

Samsung now dominates Android handset with its Galaxy series, from budget to the top, from 3″ to 10″. HTC, LG, Sony, Huawei, ZTE are all gearing up for the 2nd place in the crowded Android market. Motorola has been silently  losing its market share.

Apple, Nokia and Blackberry are all struggling to keep their grounds.

The Google acquisition is the last stimulus to revive Motorola. Moto X Phone probably is the last chance to save Motorola.

Both Motorola and its parent Google are betting the future of Motorola on Moto X . They simply do not have other options.

Although Google tries to distance itself from Motorola due to possible concerns from other Android handset manufactures, Moto X Phone is very likely a deep collaboration between Google and Motorola.

After months of rumors, before the Independence Day,  Motorola finally revealed some (and very limited) info on this hyped Moto X Phone officially:

The first smartphone designed, engineered and assembled in the USA is coming.

It’s also the first smartphone that you can design yourself. Because today you should have the freedom to design the things in your life to be as unique as you are.

And this is just the beginning. By the end of the summer we expect there to be more than 2000 new employees in Ft. Worth, TX working to make all of this possible. Imagine what else you can do when you have the world’s best design, engineering and manufacturing talent located here in the USA.

Essentially, Motorola pitches this phone on “freedom”: the freedom you have on the design. This is something truly interesting.  You can now register on Motorola’s  website to receive updates on this phone.

Highlighting American-made may resonate with some American consumers.  This is a perfect card for Motorola because US is its major market and in other market, it is marginal except in India.

The freedom is on design. The speculations are naturally on color, engraving, and wallpaper. According to ABC News,

Through a website, buyers will be

… Continue to read....

Filed Under: Moto X Phone News Tagged With: android, customization, freedom, google, moto x phone, motorola, sensor, usa

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