Will Moto X Phone Save Motorola?

Time is almost running out for Motorola Mobility in the handset battlefield.

Samsung now dominates Android handset with its Galaxy series, from budget to the top, from 3″ to 10″. HTC, LG, Sony, Huawei, ZTE are all gearing up for the 2nd place in the crowded Android market. Motorola has been silently  losing its market share.

Apple, Nokia and Blackberry are all struggling to keep their grounds.

The Google acquisition is the last stimulus to revive Motorola. Moto X Phone probably is the last chance to save Motorola.

Both Motorola and its parent Google are betting the future of Motorola on Moto X . They simply do not have other options.

Although Google tries to distance itself from Motorola due to possible concerns from other Android handset manufactures, Moto X Phone is very likely a deep collaboration between Google and Motorola.

After months of rumors, before the Independence Day,  Motorola finally revealed some (and very limited) info on this hyped Moto X Phone officially:

The first smartphone designed, engineered and assembled in the USA is coming.

It’s also the first smartphone that you can design yourself. Because today you should have the freedom to design the things in your life to be as unique as you are.

And this is just the beginning. By the end of the summer we expect there to be more than 2000 new employees in Ft. Worth, TX working to make all of this possible. Imagine what else you can do when you have the world’s best design, engineering and manufacturing talent located here in the USA.

Essentially, Motorola pitches this phone on “freedom”: the freedom you have on the design.

This is something truly interesting.  You can now register on Motorola’s  website to receive updates on this phone.

Highlighting American-made may resonate with some American consumers.  This is a perfect card for Motorola because US is its major market and in other market, it is marginal except in India.

The freedom is on design. The speculations are naturally on color, engraving, and wallpaper. According to ABC News,

Through a website, buyers will be able to select from a palette of different colors. One color can be used for the back case and another can be selected for the trim of the phone. Users will also be able to engrave a name or message on the back cover as well as upload a personal photo through the site to be used as the wallpaper on the phone’s screen, according to people familiar with the rollout.

Such customization will surelybe welcomed by most consumers, but is unlikely a game changer.

Then, what is the killer feature of Moto X?

Very likely, it is in the software side. In the All Things D Digital Conference, Motorola’s CEO Woodside mentioned sensors and  “contextually aware”.  This hints it is something at least a step forward from Google Now.  At this time, we have to wait for more leaks, teases, and official announcements.

So, will Moto X save Motorola? Post your thoughts in the comment box below.