Moto X will be officially announced on August 1: will it be a game changer?

Finally, the birthday of the Moto X was confirmed. It will be on August 1, 2013.

According to Business Insider, Motorola is sending out invitations for the Moto X event in New York on August 1. Obviously, Moto X will be announced in this event.

We will see this long -awaited smartphone on the stage in New York.  The rumors will stop then.

It is the last chance for Motorola Mobility  in the fast-growing mobile phone industry. This is the sad fact for the past market leader in this industry.  We are interested in this Moto X phone based on rumors; but we are more eager to know whether the 12.5 billion Google acquisition will save Motorola or will accelerate the death of Motorola.

Moto X  is the first smartphone project in Motorola with Google’s leadership.  Will it be a game changer?

The rumored specs ( 2GB RAM, 16GB/32GB storage, 10MP  clear pixel camera, 1.7GHz dual-core Snapdragon processor, 720p HD display) indicate Moto X is targeting the middle range market. This market is volatile because major players just provide a strip-down version of the high-end flagship models. Potential users are driven away to either high-end or budget end, because there are no exciting offers in this category.

So, aiming at mid-range market is a smart move, if Motorola prices the Moto X wisely.

Currently,  most high-end smartphones are overpowered, for example, a full HD display on a 4-5″ screen does not make sense, but all manufactures are in the race of hardware, because this is the easiest way to “differentiate” to competitors. Eventually, consumers are over-paying.

What was overlooked is the day-to-day user experience.  Based on the leaked (official) Roger video, Moto X does a quite good job in this aspect. For example, the always-on voice activation (OK Moto Magic), notification screen when screen is off, double twist (although  a bit awkward, maybe customizable) to launch camera.

Moto X will very likely come with Android 4.3 with very minor customization. It is not Nexus, but user experience will be very similar. Although it is arguable whether the vendor’s skin (e.g, Samsung’s TouchWiz, HTC’s Sense…) make Android better or worse, most Nexus users will tell you pure Android really rocks.  Most Android phone users have never got a chance to try “pure” Android because Nexus phones are available in only limited regions and have no carrier subsidies.

Hopefully, Moto X will make the pure Android a step closer to more Android users. Google and Motorola has to hide this agenda because Google has to be neutral to all Open Handset Alliance (OHA) members.

Anyway, we will have chance to see the phone in New York  in 12 days.

What do you think about Moto X phone? Share your thoughts in comment box below!